Making Online Article Marketing Work for an Insurance Agency

You have a successful insurance business with a large client base and a regular flow of prospects. So why would you write articles for the internet? There are a number of good reasons to use internet articles as part of your marketing mix.

First, it's effective it's easy and it's no cost. And once even one article is out there it's available for people all over the world to read anytime, any day. And if you are licensed to sell in other locales there is no reason to not do business in those areas.

Second, articles position you as an expert in your field. This may not seem terribly important to you, but people like to know that they're buying from the best, no matter what they are buying. The easiest way to position yourself or your business as an expert is to be published. And published is published whether it is on paper or on the internet.

Third, articles help you build an email mailing list that you can then use to do email promotions in all the areas where you are licensed. Once people have opted-in on a list like this, they are more predisposed to buy what you sell than people on a list acquired any other way.

You're probably already communicating with your prospect base with a newsletter. If you have created the content within your company (articles on the internet must be original content) that same kind of information is fine fodder for an internet article campaign.

To illustrate what an article writing campaign might look like for an insurance business, let's look at some of the article ideas a variety of insurance businesses might used to drive people to their websites, and we've barely scratched the surface.

•Employee Health Insurance: Seven Qualities to Look for in Health Insurance for Employee Benefits:

•The Role that Benefits Play in Employee Retention

•Employee Benefits: The Benefits A Small Business Can Offer to Get and Keep Good Employees

•7 Critical Issues to Consider When Evaluating Life Insurance.

•Pros and Cons of Term and Full Life Insurance

•How Much Would It Take to Replace Everything After a Fire? How to Evaluate Your Homeowners Insurance.

•Home Owners Insurance - what Isn't Covered.

If you would like to learn more about internet marketing tactics to use for your brick and mortar business, I invite you to look at http://www.BusinessOnTarget.com

From Jane Trevaskis and Success-Catalyst.com.